Shelley shared strategies as to how SAKS Fifth Ave, was able to maintain a competitive advantage during a season of many unknowns and still service their customer differently during a pandemic. Shelley coined the term Disrupt or be Disrupted.
Instead of focusing on what she could not do, Shelley focused on what she and the team could do, which was to create the store of the future. She knew that operation’s team would be instrumental in pivoting the company to meet the clients’ needs, which subsequently profitable.
Some of the thing’s SAKS capitalized on during the pandemic:
Events and experiences – realized the value of online and how clients could still get their needs met.
Shop NY took fashion looks to the next level through virtual fashion shows
Try before you by – Items could be mailed to the customer, to try on, and they were able to return if personal needs were not met.
Shelley did not stop with ensuring the store could still operate, she took her expertise in the community to give back. Here are some eye catchers that were shared.
Involved in Junior development to help young girls learn about philanthropy
Raised $70,000 for the Humane Society
Instrumental in the Tux and Tails Event for young and the younger
Bought 50 women together at Sacred Hearts Academy to job them that when they are finished college there are still jobs in Hawaii for women. She also stated a STEM program for Women
It was powerful to hear her story and learn from Shelley’s drive to make a difference.